Content Coaching for Clear Delivery
Wild Rose Websites specializes in working with business owners who feel they don't have time to create a website. We partner with you and guide you through the process of deciding what to include (and what not to include!) and where it belongs.
What IS content?
Content is all the stuff that fits into the design. It's what tells visitors who you are, what you do, and why they should buy from you!
The visible content of your website should attract and welcome your customers. Content should be developed to have a "sticky" appeal, meaning your customers will return later if they like what they see and benefit from your content. By refreshing your content on a weekly or monthly basis you will attract recurring visitors who will routinely check your site to see what's new.
Consider adding supplemental content, even if it's not directly related to your business. The more pages you have on your webite the more exposure you have on the Internet and the more potential you have for attracting visitors to each new page you create.
On an individual page basis, this does not mean more is better. Keep each page short, with trimmed paragraphs and easy-to-read visual design. Provide supplemental links to other related pages and sections so your user can pass between topics intuitively.
What's on YOUR website?
What to put where is often the question that stops the process before it ever gets started. The wrong decision can actually make your website a liability rather than an asset.
Marketing to today's savvy, resourceful audience in a competitive environment is no easy task. As buyers continue to do more of their research online, you need to first ensure your website is optimized for the search engines so they can easily find you. And once your prospects land on your site, you need to address their needs and concerns, give them the information they want, and convince them you have the solution to their problems.